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ecomm content transformation

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For several notable nationwide retailers, I created industry-leading content strategy and content to ensure PepsiCo’s food brands appear effectively online. For 400+ products, I transformed eCommerce product detail pages to effectively merchandise products and build brand equity online through designing branded content including 200+ product infographic tiles, below-the-fold content for 150+ products, and 5 all-new Amazon brand stores.

Role
Design & Content Strategy Lead

Awards
PepsiCo Consumer Centricity Award - 2022
#1 Rated Vendor for Digital Leadership - Canadian Retailer Survey

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